| Rank | Barriers | Motivations |
|---|---|---|
| 1 | Lifestyle | To save money |
| 2 | Convenience | Information on consumption |
| 3 | Technical issues with the system | Increased awareness |
| 4 | Family members | Reduce energy consumption |
| 5 | Time | Moral obligation |
| 6 | Did not know how else to reduce their consumption | To better respond to time of use prices |
| 7 | Lack of flexibility | To reduce environmental impact |