Table 2 Examples of how the analysis was performed from the transcribed interview data
From: The role of values for niche expansion: the case of solar photovoltaics on large buildings in Sweden
| Examples of transcribed interview (translated into English by article authors) | Value | Link to niche expansion |
|---|---|---|
| “...we should do as much as we can to contribute to sustainable development. We alone cannot do much, but at least this is something that we can do” | Sustainability | Developing identity as sustainably proactive |
| “...thinking about a DC network between three buildings with intelligent energy hubs. It’s stimulating being involved in development projects, not just being a real estate agent.” | Induced innovativeness | Role development and inclusion of other regime actors in the niche |
| “An important aspect is that with this installation we can now show a concrete example to others, that this is economically feasible even for a small actor such as ourselves” | Fair cost | Development of niche narrative and social network development |