Table 3 Summary added values from solar PV ownership
From: The role of values for niche expansion: the case of solar photovoltaics on large buildings in Sweden
| Value | Description | Effects on actor |
|---|---|---|
| Sustainability | Solar PV increases environmental sustainability by adding renewable electricity production. | Fulfilling actors endeavor to act more sustainably in a concrete way. Facilitates marketing of organization. |
| Fair cost | Solar PV reduces costs for electricity consumption in most cases, which is viewed as fair since the actors have invested in production infrastructure. | Enhanced and more control of actors’ economy, by less dependency on utility bought electricity. |
| Active engagement | Installing and running a solar PV plant increases engagement by members in respective organizations. | Enhanced experienced social value via the increased engagement from members. |
| Increased knowledge of the energy system | Owning and running a solar PV plant increases knowledge of the energy system. | Knowledge increases which is viewed as interesting and fun. Prerequisite for more resource efficient behavior by consumers. |
| Induced innovativeness | Solar PV plants encourage experimentation with other solutions. | Actors increase activities related to their own electricity system and become infrastructure developers by experimenting with additional technology or business models. |
| Positive atmosphere | Solar PV plants enhance the positive atmosphere in the organization by making members proud and engaged in the organization. | Overall the atmosphere in the organization is enhanced which increases social value and generates greater attractiveness from external actors. |